Building a company can be a very exciting process. Unfortunately, after spending years of work and resources to build a company brand, it may only take one negative product release or lawsuit to harm your business. Because of the high costs associated with trying to repair brand damage, many businesses do not recover. At times like this, having the right representation can mean the difference between a positive outcome or one that is detrimental to the future of your business.
Bianchi Business Consultants (BBC), Robert Bianchi and David Bruno, are former prosecutors and now active criminal defense attorneys. Together at BBC, they work as company brand crisis management experts and offer a unique perspective on avoiding crisis and management of crisis, should one occur.
A critical event within a company can disrupt business operations and have a negative impact on finances. Bianchi Business Consultants know that having a proper crisis management plan in place is crucial when faced with a potentially critical event. Crisis Management is inclusive of all the steps taken by an organization to deal with an unexpected, possibly catastrophic event.
Crisis Management and Preparedness
The occurrence of a crisis within a company can potentially lead to negative perception of the Company and its leadership team. Bianchi Business Consultants understand the potential risks associated with a crisis and can equip you with the necessary tools to respond appropriately to a harmful event. Rapid response to a crisis event is crucial in protecting a company brand.
Bianchi Business Consultants understand that crisis management planning should begin before critical issues arise. BBC will structure a crisis management plan focused on addressing potentially damaging events within your company. With a proper crisis management plan in place and followed, the risk of operational, legal, and public relations consequences is greatly reduced.
As consultants working with you, we offer Brand Protection and Litigation Mitigation Practices that will help you plan for Crisis Management by:
- Implementing detection of early-warning signs focused on identifying possibly damaging business practices
- Implementing an accountability plan to address negative business practices and redirect negative behavior for a positive outcome
- Developing and implementing damage control policies to decrease risk of loss
Understanding Crisis Events
Some disasters, such as environmental disasters, may be impossible to prevent. However, other crises are more easily predicted and, at times, preventable. Understanding risk factors for a crisis event is crucial in creating and implementing a plan to reduce risk. BBC’s expert team knows that, while there are several possible scenarios that cause damage, businesses are usually affected in at least one of three ways.
- Reputation: Negative information, whether factual or perceived, can have long-term effects on the reputation of a business. Media attention, especially when linked to digital content, can link your company’s brand to a crisis long after the event has been resolved. Having an experienced team who can address negative publicity at the source of the original content is beneficial when trying to redeem your company brand.
- Business Operations Disruption: To promote business continuity, a crisis event may require utilizing staff from different departments to help in the recovery process. Because a crisis event can cause elevated stress, employee turnover and hiring costs may be increased. Coupled with the demands placed on remaining employees, this often creates a domino effect that is evident in customer relations and productivity.
- Loss of Revenue: Negative publicity in the media can result in loss of revenue for your company. The number of times content is visited on the internet determines the content’s rank on search engines. If negative information is posted about your company on the web, the more often it is viewed, the higher it will list on search engines. Unfortunately, when this occurs, a company’s website may experience reduced traffic which results in lost revenue. Being able to identify risks and remove them before significant loss is imperative.
While every business owner would prefer to never have a crisis event, the reality that they occur must be acknowledged. Implementing precautionary measures in anticipation of a crisis is necessary to effectively address possible events. The most important part of a crisis management, planning and prevention, should occur before a critical event. It is during this time that owners should be able to identify risks and vulnerabilities, draft and test a response plan and train stakeholders.
Bianchi Business Consultants can help you develop a Crisis Prevention Plan specific to your business. The first step is to assemble a Professional Crisis Management Team. This Team, led by your CEO should be staffed with senior executives, department heads, legal counsel, and your public relations director. While reducing the number of team members may be necessary later, all company disciplines should be included while assessing vulnerabilities.
Once assembled, Bianchi Business Consults will assist the Crisis Prevention Team by:
We will meet with the team and discuss any possible vulnerabilities that may result in harm to your
Draft a Crisis Management Plan
Rather than using a generic crisis response plan, BBC will help customize a Crisis Management Plan specific to your business and based upon the vulnerability assessment
BBC will work with you to educate your team on effective implementation of your Crisis Prevention Plan.